A screenshot of the Dashboard inside the Animal Diet Formulator app

2024 Animal Diet Formulator Review Of The Individual Version

Here’s my 2024 review of the Animal Diet Formulator (adf) after using it for 10 months.

If you don’t know what the adf is, it’s a pet food formulation software. It was founded by Steve Brown, the owner and founder of commercial raw dog food brand Steve’s Real.

These days, it’s owned by Dr. Barbara Royal, an integrative veterinarian who combines conventional medicine with holistic approaches.

In this review blog post, I’m sharing:

  • The 3 different Animal Diet Formulator account options
  • What’s included in my adf-Individual Version
  • What I like and dislike about the software
  • How I’m using the software
  • Its price point

I also recorded a short video tour of the adf-software.

Ready? Let’s jump right in!

2024 Animal Diet Formulator Review: Here’s What To Know

The first image in the upper left hand corner of this picture shows the contents of a homemade raw dog food bowl. The image next to it offers a peek into the dashboard of the Animal Diet Formulator software of raw feeder Barbara Rivers.

How Much Does The Animal Diet Formulator Software Cost?

Let’s talk money first – how much the Animal Diet Formulator costs depends on the version you purchase.

So that said, there’s 3 different account options within the Animal Diet Formulator:

  • Individual
  • Professional
  • Commercial

I personally have had the individual version since June 2023 and I pay $24.99 a month.

This version comes with a $9.99 14 day trial and then you have to commit to it for a year at $24.99 per month.

The professional version is $79.99 a month, and the commercial version is $299.99 a month.

What’s Included In The Individual Version Of The Animal Diet Formulator?

Here’s what it lets you do:

  • Access by 2 pet owners
  • Create 20 different pet profiles
  • Compare 1000+ different ingredients
  • Create 25 recipes with auto-adjust nutrients
  • Create reports (as a pdf or in an excel sheet)

The main difference compared to the other account options are the amount of pet profiles and recipes you can create, as well as the ingredients you have access to.

So in the professional account, you get access for 50 pet owners and you can create 100 pet profiles as well as 250 recipes. The ingredient number you have access to is the same (1000).

And in the commercial account that pet food brands would use, you get access to an unlimited number of pet owners.

They can create an unlimited amount of pet profiles and recipes and have access to 2000+ ingredients.

Those two accounts also provide information about cooking methods and pet weight loss that the individual version doesn’t have.

How I’m Using This Pet Food Formulation Software

Originally when I first signed up for this software, I was curious about the ability of creating raw dog food recipes.

But I ended up mainly using the adf-software to compare raw dog food ingredients.

You know, for when I’m nerding out about them in my blog posts 🤓 and compare nutrient amounts.

For example, in my raw goose blog post.

In it, I compared nutrients in raw goose with and without the skin, and also created a comparison table of nutrients for different types of poultry birds.

Or when I’m curious to see how raw livers from different animals vary in Vitamin A and other nutrients.

Check out the video below where I’m giving you a tour of the adf app, including the dashboard, the ingredient comparison section and the recipe formulation area:

2024 Animal Diet Formulator Review Of The Individual Version

What I Don’t Like About The Animal Diet Formulator Software

There’s two things I don’t like about the adf software.

One Year Subscription Commitment

First, the one year subscription commitment without the option of taking a break from it.

Don’t get me wrong, I don’t mind subscriptions per se and had several ones for my dogs (and myself!) back in the States.

One of them was the Feed Real single-ingredient dog chew and treat box. One that was just for me was the Four Sigmatic Mushroom Coffee subscription.

And guess what, both of them had the option to pause the subscription and then re-up when you’re ready to use it again.

By the way, I still have the Four Sigmatic Mushroom Coffee subscription – thank Goodness that they ship to Germany, but that’s just a side note.

Lack Of Several Raw Dog Food Ingredients I Regularly Use

Second, I’ve noticed that there’s quite a few protein sources or cuts within those protein sources that are missing.

Now, I don’t know if they’re not in their database altogether, or if my Individual Version doesn’t give me access to them.

Here’s a few examples of raw dog food ingredients I’ve searched for in the adf and wasn’t able to find:

  • Rabbit
    • Head
    • Heart
    • Feet
    • Lung
    • Liver
    • Kidney
    • Spleen
    • Frames
  • Pork
    • Tails
    • Heart (note: they only feature freeze-dried pork heart)
    • Trotters
  • Deer
    • Liver
    • Lung
    • Heart
    • Kidney
    • Spleen
  • Duck
    • Head
    • Feet
    • Wings
    • Frames
  • Goat
    • Head
    • Heart
    • Liver
    • Kidney
    • Spleen
    • Lung
  • Lamb
    • Green tripe
  • Beef
    • Testicles
    • Calf liver
  • Fur (furry rabbit ears or hairy cow ears)
  • Phytoplankton

Now, if you’re asking, goat head, really? You tried to find the nutrient profile of raw goat heads?!

Yep, sure did because I was recently able to source some, ha!

I got them from a raw dog food retailer here in Germany (cit Tiernahrung) and will post about them here on the blog soon.

By the way, that’s the same raw dog food retailer I got the furry whole prey rabbits from.

2024 Animal Diet Formulator Review: Bottom Line

So, all in all I’ll say that the Animal Diet Formulator is a cool tool if you’re looking to double check the nutrients you’re using to formulate your own DIY raw dog food.

Or cat and ferret food, for that matter.

I personally could nerd out about the varying nutrient levels in cuts of raw meat from different animals all day long.

And they do come in handy for when I’m writing blog posts about specific protein sources.

But I can also pull those nutrients from other online resources, for example from the nutritionvalue.org site.

And unfortunately, a lot of the ingredients that I personally use to formulate Wally’s raw dog food are not in adf’s database.

Or I don’t have access to them in my current subscription level.

So at this point, I’m still undecided as to whether or not I’ll renew my subscription for another year, or if I’ll cancel it.

What do you think, should I keep it? Get rid of it? Do you have the current version, or are you lucky to be grandfathered into the original price point of the Beta version?

If you’d like, let me know in the comment section below this blog post!

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Barbara launched her blog K9sOverCoffee in 2014 and has been feeding her dogs raw dog food since 2015. As a former professional dog walker, she’s passionate about balancing species-appropriate exercise with healthy dog nutrition. Barbara is raw dog food nutrition certified from “Dogs Naturally Magazine” and the author of several e-books about minimally processed, balanced raw dog food.






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